ABOUT THIS PROJECT

Renato from Floractive Melbourne asked us to create a training video for his product, W2 Plex.

The video needed to include a step-by-step guide for the correct use of the product, specifically addressed for hairdressers. To achieve this, we carefully captured all the details with close-up shots of the hair, products, and procedure.

We decided to shoot the video using two cameras, one to capture B-roll footage while Renato spoke directly to the other camera. This approach created a more dynamic video while maintaining a connection between Renato and his audience.